Jessie Johnson, Life as a Strawberry

“I was drowning trying to do everything myself in my company. I had hit a plateau, and I knew that the way I was doing business wasn't sustainable, but I wasn't sure how to pull myself up to that next level.

Ashley is so knowledgeable and organized, but she's also SO good at talking you down when you're spiraling over all the decisions you have to make (and worrying about everything that could possibly go wrong).

We've worked with a TON of contractors: Ashley is one of the very rare people who clearly cares about your mission, understands the quirks of entrepreneurship, and really feels like she's a part of your team.

So often, we feel like we have to do EVERY SINGLE THING all on our own with our companies - but you don't. You can't. Stop trying to learn to be your own HR expert. Hire SproutHR and go back to doing the work you're best at. ”

– Jessie Johnson, Life as a Strawberry


Ashley Cox

Ashley Cox is the Founder and CEO of SproutHR, a boutique firm that helps women-owned businesses hire and lead thriving teams with smart and simple strategies. 

After spending a decade of her career working in Leadership and Human Resources for companies like Kroger and J.Crew, Ashley set out to start something of her own in 2015. Tapping into her background in corporate HR and professional training, she aspired to help her peers in the small business world with their biggest pain points: hiring and leading teams.

Too often, small business owners, particularly women, will put off hiring and scaling because they think it is more efficient to do it all themselves. At SproutHR, Ashley and her team help you hire the right people for your team (in the right way), focusing on values-based hiring, compassionate and intentional leadership, and amplifying your impact.

Ashley is also the author of Transform Your Stories, where she helps women overcome

the stories that are holding them back so they can become confident and courageous leaders who impact the world.

For more information, visit: www.sprouthr.co, or find Ashley on Instagram, Facebook, or LinkedIn.

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Tammy Alls, Director of Mission AdvancementYWCA Northeast Tennessee and Southwest Virginia

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Brittany Jorgenson, Storybrook Farm