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Your next level of leadership and business growth starts here.
DUAL CERTIFIED HR PROFESSIONAL
SPEAKER, TRAINER, LEADERSHIP CONSULTANT
AUTHOR OF TRANSFORM YOUR STORIES
HOST OF THE IMPACT RIPPLE PODCAST
Welcome friend, I’m Ashley!
As a seasoned leader with 20 years of experience guiding and developing high-performing teams in diverse environments—from local businesses to multi-million dollar corporations—I deeply understand the thrill and challenges of leading others.
My leadership journey includes roles at prominent companies like J.Crew and Kroger, where I honed my skills in talent acquisition, team building, and leadership development. I’ve personally led teams ranging from 1 to 400 employees and contributed to large-scale training initiatives within a $100B company.
As a business owner for the past 8 years, I understand the unique challenges and pressures that come with leading a company—and the deep desire to create an even bigger impact in the world. That’s why I’m passionate about empowering women to embrace their leadership potential, build strong teams, and achieve remarkable results.
I’m also the author of Transform Your Stories, a guide to help women overcome limiting beliefs and step into confident leadership. And if you're looking for practical leadership advice in bite-sized pieces, tune into my podcast, The Impact Ripple.
My mission is to make leadership accessible and fun, providing you with the tools and strategies you need to lead effectively, inspire your team, and drive business growth.
I look forward to getting to know you and supporting you on your leadership journey!
Leadership is for Everyone. We are dedicated to fostering an inclusive, welcoming space where all identities are celebrated and every person feels valued, supported, and empowered to lead with confidence.
Meet The SproutHR Team
Women Owned, Women Run
(With One Very Cute Exception)
Ashley Cox, PHR, SHRM-CP
Founder + CEO
(she/her)
Maura Messer
Director of Operations
(she/her)
Reece Cox
Chief Joy Officer
(he/him)
My Journey to Empowering Women Leaders
This business was born from my deep understanding of the unique challenges faced by women entrepreneurs like you.
You see, I've walked in your shoes. I’ve experienced the joys and struggles of leadership firsthand—both in the corporate world and as an entrepreneur.
My journey began in corporate HR, where I honed my skills at renowned companies like J.Crew and Kroger. I led teams, developed talent, and witnessed the power of effective leadership.
But my path took an unexpected turn when I ventured into entrepreneurship as a brand and product photographer. Through this experience, I connected with incredible women who were passionate about their businesses—but often felt overwhelmed and alone in their leadership roles.
I heard their stories, their struggles, their dreams. I understood their craving for support, guidance, and a sense of community. They needed someone who truly understood their challenges and could help them unlock their full potential as leaders.
That’s when I knew I had to shift my focus. I became dedicated to empowering women like you to embrace your leadership abilities, build thriving teams, and create businesses that truly reflect your vision and values.
Today, my business is a place where you can find guidance, inspiration, and a community of like-minded women who are committed to making a real difference in the world. It’s a place where you can step into your power as a leader and create a business—and a life—you truly love.
Because I truly believe that when one woman rises, we all rise together.
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Our Vision
A world where women lead with confidence, compassion, and courage, shaping a future that is equitable, sustainable, and just for all.
Our Mission
To empower women to embrace their leadership potential, build thriving businesses, and create a world where their voices are heard and valued.
Our Core Values
You Belong Here
This is more than just a business; it's a sisterhood. A place where you are welcomed, celebrated, and supported exactly as you are. We believe in the power of diverse voices, and we're committed to creating a space where every woman feels safe, empowered, and truly at home.
Grace Under Pressure
We know that running a business can be overwhelming. That's why we believe in extending grace to ourselves and each other, especially when things get tough. Here, it's okay to not be perfect, to ask for help, and to take a breath when you need it. We're in this together.
Embrace the Adventure
Entrepreneurship is a journey full of twists and turns. We believe in facing challenges with curiosity, courage, and a sense of adventure. We're here to support you as you learn, grow, and discover new possibilities along the way.
Collective Wisdom
We believe in the power of women supporting women. In this community, you'll find a network of like-minded entrepreneurs who are eager to share their experiences, offer guidance, and celebrate your successes. Together, we rise.
Work-Life Harmony
We believe that you can have a thriving business and a fulfilling personal life. It's about finding the rhythm that works for you, setting healthy boundaries, and prioritizing your well-being. We're here to support you in creating a life you love, both inside and outside of your business.
Lead with Courage and Compassion
The world needs more women who lead with both strength and heart. We believe in your ability to make bold decisions, inspire your team, and create positive change with courage and compassion.
The Grow & Give Program
Grow & Give is our giving program – when we help you grow as a leader, we give back to causes that are important to us.
Every year, we donate a portion of our profits to organizations that work to support social and racial justice, women’s rights and empowerment, LGBTQIA+ rights, mental health and wellbeing, and environmental and animal welfare.
Our goal is to continue growing so we can provide even more support to meaningful causes, leading to a better world for us all.
We believe deeply in the power women hold and the amazing things women do when we have more money. Know that every purchase of one of our products or services ripples well beyond your small business – and ours.
We truly are in this together.